Stuart Rush A2 Video Task 2010

Web 2.0
The term 'web 2.0' has been commonly used since the year 2004, as from that year 'web 2.0' sites have allowed users to do more that retrieve information, this media platform allows users to interact with others and even change websites content, as it encourages user generated content. Examples of these site; Youtube, twitter, wikipedia, tumbler ect. as that are millions across the globe.

Production and Institution
BBC
The BBC (British Broadcasting Corporation) is in control of several different television networks/ television stations most programs are situated are services in the UK. As one of the largest broadcasters in the world this corporation, does broadcast around the world and produces a large amount of its own programmes, if it’s for Television, radio or online. (There are over 30 separate channels around the world). [bbc.co.uk]
The BBC have created hundreds of documentaries that have ranged for prehistoric to modern time, through out there production career. Here some examples:
http://www.youtube.com/watch?v=Fn9dO_iL7lo
http://www.youtube.com/watch?v=ncq_Wye43TM
http://www.youtube.com/watch?v=3DeVovHw1RY&feature=relmfu

Channel 4

Channel 4 is a British public-service television broadcaster that was started 2nd November 1982. It’s largely commercially self-funded, but it is publicly owned. Channel 4 was originally controlled by the Independent Broadcasting Authority (IBA), but now station is now owned and by the Channel Four Television Corporation. Unlike BBC, Channel 4 dominantly controls a majority of the youth orientated programs such as E4, kiss and 4music. There four during this day and age this broadcaster has a more developed socially interacted channel.
Here are some examples of the documentaries the Channel 4 produce:
http://www.youtube.com/watch?v=lhACS6ck-Dw
http://www.youtube.com/watch?v=2UrdSzR0BxU&feature=fvwrel
http://www.youtube.com/watch?v=EYX7ACuTBTY&feature=relmfu
http://www.youtube.com/watch?v=Z9kBH47Ohlg

Audience Demographics
Socio Economic Criteria's
Group A - Lawyers, Doctors, scientists, managers, well paid professionally.
Group B - Teachers, seior managers, fairly well paid proffesionals.
Group C1 - 'White collar' Workers, junior Managment, Bank clerks, nurses.
Group C2 - Skilled 'blue collar' wokers such as factory workers, shop assistants.
Group E - unemployed, prisoners, students.

David Morley 1980
Through out the reading text there are three types of audiences, in what way the can interitate the text they are digestisting.
Dominant - REader accepts the preferred (intended) reading of the text.
Negoitated - Reader takes in some of the text but then modifies it to there personal prefrences.
Oppositional - Reader takes in very little of the text and create an alternative version.